PlazaCollection

Poly UK
  • Branding and visual identity
  • Marketing Brochure
  • Marketing Film
  • Photography
  • Website
  • Touchscreen sales app
  • Hoardings
  • Digital Marketing Collateral
  • Printed marketing collateral
  • Marketing suite branding and signage
  • Onsite signage and wayfinding
  • Social media assets
Placemaking for a new vibrant London town

The
Project

Working with Poly Global, we redefined a quaint London town into the sought-after place to live across a multi-year branding, marketing and sales campaign.

Mill Hill East is a vibrant and affluent London town embarking on great infrastructure change. Poly Global had a vision to create a place their residents could be proud of. We helped them create a compelling story to engage a domestic and international audience.

Launched as The Plaza Collection, the name pays homage to the public square at the foot of the development and drawing on its architectural form, we created an angular brand that represented each house as famous London squares.

Plaza Collection local area photography
Plaza Collection marketing brochure spreads
Plaza Collection marketing brochure spreads
Plaza Collection marketing brochure spreads
Plaza Collection multiple marketing brochure spreads
Plaza Collection illustrated location map
Plaza Collection floor plan brochure spreads
Plaza Collection floor plan brochure spreads
Plaza Collection floor plan
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Plaza Collection area photo and video shoot with model
Plaza Collection responsive marketing website
Plaza Collection responsive marketing website
Plaza Collection apartment CGI
Plaza Collection interactive touchscreen app
Plaza Collection interactive touchscreen app layouts
Plaza Collection area photo and video shoot with model
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Plaza Collection fact sheets with data visualisation
Plaza Collection foreign language factsheets in Mandarin
Plaza Collection branding applied to site hoarding
Plaza Collection campaign photo shoot
Plaza Collection social media campaign posts
Plaza Collection email marketing campaign designs
Plaza Collection digital advertising campaign
Plaza Collection campaign hoarding
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